Katipelly, A. 2024. Predictive AI Proactive Customer Engagement Platform and Real-Time Friction Reduction Using AI-Based Churn Prediction. International Journal of Artificial Intelligence, Data Science, and Machine Learning. 5, 1 (Mar. 2024), 211–221. DOI:https://doi.org/10.63282/3050-9262.IJAIDSML-V5I1P122.