Narra, B.; Vattikonda, N.; Gupta, A. K.; Reddy Buddula, D. V. K.; Patchipulusu, H. H. S.; Polu, A. R. Revolutionizing Marketing Analytics: A Data-Driven Machine Learning Framework for Churn Prediction. IJAIDSML 2022, 3 (2), 112-121. https://doi.org/10.63282/3050-9262.IJAIDSML-V3I2P113.