SUNDAR, Dilliraja. Architectural Advancements for AI/ML-Driven TV Audience Analytics and Intelligent Viewership Characterization. International Journal of Artificial Intelligence, Data Science, and Machine Learning, [S. l.], v. 3, n. 1, p. 124–132, 2022. DOI: 10.63282/3050-9262.IJAIDSML-V3I1P113. Disponível em: https://ijaidsml.org/index.php/ijaidsml/article/view/343. Acesso em: 29 jan. 2026.