Prompt Engineering for LLMs: Real-World Applications in Banking and Ecommerce

Authors

  • Balkishan Arugula Sr. Technical Architect/ Technical Manager at MobiquityInc(Hexaware), USA. Author

DOI:

https://doi.org/10.63282/3050-9262.IJAIDSML-V6I1P113

Keywords:

Prompt Engineering, Large Language Models (LLMs), Generative AI, Natural Language Processing, Banking Technology, E-commerce Innovation, AI Chatbots, Fraud Detection, Personalized Recommendations, Credit Risk Analysis, Customer Experience, Regulatory Compliance, Semantic Search, Conversational AI, AI Ethics

Abstract

Big Language Models (LLMs) like GPT have revolutionized computer understanding & creation of human language, therefore generating fresh possibilities in AI-driven problem-solving. As these models develop, timely engineering formulating precise & efficient input prompts has become more important in realizing their full potential. Rapid engineering allows users to guide current models to perform domain-specific actions which are improved by their accuracy and relevance, therefore enabling rather than ground-up development of the latest models. In industries like banking & e-commerce, where complex decision-making processes & huge volumes of unstructured information call for intelligent automation, this approach is showing notable change. Quick engineering helps banks to produce automated reports, identify more intelligent fraud & provide better customer support using natural language interfaces. Prompts are being used by e-commerce systems to improve their product recommendations, personalize shopping experiences, and maximize supply chain communications. These improvements are not merely technical ones; they also change operational effectiveness & also customer experiences. Many actual world case studies show the effectiveness of this approach: for instance, an online retailer improved conversion rates by AI-driven content personalization enabled by careful prompt design, while a financial institution used LLM prompts to greatly lower customer query resolution times. A key difference will be the ability to proactively affect LLM results by quick engineering as companies progressively use artificial intelligence technology. This abstract highlights the need of understanding the nuances of fast design to link broad artificial intelligence capabilities with tailored commercial solutions, thereby transforming complex language models from not only powerful but also quite useful

References

[1] Nananukul, Navapat, Khanin Sisaengsuwanchai, and Mayank Kejriwal. "Cost-efficient prompt engineering for unsupervised entity resolution in the product matching domain." Discover Artificial Intelligence 4.1 (2024): 56.

[2] Fan, Minghong. "LLMs in Banking: Applications, Challenges, and Approaches." Proceedings of the International Conference on Digital Economy, Blockchain and Artificial Intelligence. 2024.

[3] Koul, Nimrita. Prompt Engineering for Large Language Models. Nimrita Koul, 2023.

[4] Yasodhara Varma. “Modernizing Data Infrastructure: Migrating Hadoop Workloads to AWS for Scalability and Performance”. Newark Journal of Human-Centric AI and Robotics Interaction, vol. 4, May 2024, pp. 123-45

[5] Zhao, Hongke, et al. "A comprehensive survey of large language models in management: Applications, challenges, and opportunities." Challenges, and Opportunities (August 14, 2024) (2024).

[6] Atluri, Anusha, and Vijay Reddy. “Total Rewards Transformation: Exploring Oracle HCM’s Next-Level Compensation Modules”. International Journal of Emerging Research in Engineering and Technology, vol. 4, no. 1, Mar. 2023, pp. 45-53

[7] Cheung, Ming. "A Reality check of the benefits of LLM in business." arXiv preprint arXiv:2406.10249 (2024).

[8] Castelnovo, Alessandro, et al. "Augmenting XAI with LLMs: A Case Study in Banking Marketing Recommendation." World Conference on Explainable Artificial Intelligence. Cham: Springer Nature Switzerland, 2024.

[9] Sangeeta Anand. “Fully Autonomous AI-Driven ETL Pipelines for Continuous Medicaid Data Processing”. JOURNAL OF RECENT TRENDS IN COMPUTER SCIENCE AND ENGINEERING ( JRTCSE), vol. 13, no. 1, Feb. 2025, pp. 108–126

[10] Khan, Ian. The quick guide to prompt engineering: Generative AI tips and tricks for ChatGPT, Bard, Dall-E, and Midjourney. John Wiley & Sons, 2024.

[11] Yasodhara Varma. “Managing Data Security & Compliance in Migrating from Hadoop to AWS”. American Journal of Autonomous Systems and Robotics Engineering, vol. 4, Sept. 2024, pp. 100-19

[12] Sangeeta Anand, and Sumeet Sharma. “Scalability of Snowflake Data Warehousing in Multi-State Medicaid Data Processing”. JOURNAL OF RECENT TRENDS IN COMPUTER SCIENCE AND ENGINEERING ( JRTCSE), vol. 12, no. 1, May 2024, pp. 67-82

[13] Vega Carrazan, Pablo Federico. Large Language Models Capabilities for Software Requirements Automation. Diss. Politecnico di Torino, 2024.

[14] Talakola, Swetha. “Microsoft Power BI Performance Optimization for Finance Applications”. American Journal of Autonomous Systems and Robotics Engineering, vol. 3, June 2023, pp. 192-14

[15] Paidy, Pavan. “AI-Augmented SAST and DAST Integration in CI CD Pipelines”. Los Angeles Journal of Intelligent Systems and Pattern Recognition, vol. 2, Feb. 2022, pp. 246-72

[16] Kodete, Chandra Shikhi, et al. "Robust Heart Disease Prediction: A Hybrid Approach to Feature Selection and Model Building." 2024 4th International Conference on Ubiquitous Computing and Intelligent Information Systems (ICUIS). IEEE, 2024.

[17] Mehdi Syed, Ali Asghar, and Shujat Ali. “Kubernetes and AWS Lambda for Serverless Computing: Optimizing Cost and Performance Using Kubernetes in a Hybrid Serverless Model”. International Journal of Emerging Trends in Computer Science and Information Technology, vol. 5, no. 4, Dec. 2024, pp. 50-60

[18] Johnsen, Maria. Large language models (LLMs). Maria Johnsen, 2024.

[19] Vasanta Kumar Tarra and Arun Kumar Mittapelly. “The Role of Generative AI in Salesforce CRM: Exploring How Tools Like ChatGPT and Einstein GPT Transform Customer Engagement”. JOURNAL OF RECENT TRENDS IN COMPUTER SCIENCE AND ENGINEERING ( JRTCSE), vol. 12, no. 1, May 2024, pp. 50-66

[20] Veluru, Sai Prasad, and Swetha Talakola. “Continuous Intelligence: Architecting Real-Time AI Systems With Flink and MLOps”. American Journal of Autonomous Systems and Robotics Engineering, vol. 3, Sept. 2023, pp. 215-42

[21] Atluri, Anusha, and Vijay Reddy. “Cognitive HR Management: How Oracle HCM Is Reinventing Talent Acquisition through AI”. International Journal of Artificial Intelligence, Data Science, and Machine Learning, vol. 6, no. 1, Jan. 2025, pp. 85-94

[22] Arawjo, Ian, et al. "Chainforge: A visual toolkit for prompt engineering and llm hypothesis testing." Proceedings of the 2024 CHI Conference on Human Factors in Computing Systems. 2024.

[23] Veluru, Sai Prasad. “Streaming MLOps: Real-Time Model Deployment and Monitoring With Apache Flink”. Los Angeles Journal of Intelligent Systems and Pattern Recognition, vol. 2, July 2022, pp. 223-45

[24] Kupanarapu, Sujith Kumar. "AI-POWERED SMART GRIDS: REVOLUTIONIZING ENERGY EFFICIENCY IN RAILROAD OPERATIONS." INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING AND TECHNOLOGY (IJCET) 15.5 (2024): 981-991.

[25] Chaganti, Krishna Chaitanya. "Ethical AI for Cybersecurity: A Framework for Balancing Innovation and Regulation." Authorea Preprints (2025).

[26] Sokolovas, Manvydas. Investigation of process automation with large language models. Diss. Vilniaus universitetas., 2024.

[27] Sangaraju, Varun Varma. "UI Testing, Mutation Operators, And the DOM in Sensor-Based Applications.

[28] Mehdi Syed, Ali Asghar. “Zero Trust Security in Hybrid Cloud Environments: Implementing and Evaluating Zero Trust Architectures in AWS and On-Premise Data Centers”. International Journal of Emerging Trends in Computer Science and Information Technology, vol. 5, no. 2, Mar. 2024, pp. 42-52

[29] Alto, Valentina. Building LLM Powered Applications: Create intelligent apps and agents with large language models. Packt Publishing Ltd, 2024.

[30] Talakola, Swetha. “Enhancing Financial Decision Making With Data Driven Insights in Microsoft Power BI”. Essex Journal of AI Ethics and Responsible Innovation, vol. 4, Apr. 2024, pp. 329-3

[31] Chaganti, Krishna Chaitanya. "AI-Powered Patch Management: Reducing Vulnerabilities in Operating Systems." International Journal of Science And Engineering 10.3 (2024): 89-97.

[32] Amini, Reza, and Ali Amini. "An overview of artificial intelligence and its application in marketing with focus on large language models." International Journal of Science and Research Archive 12.2 (2024): 455-465.

[33] Kumar Tarra, Vasanta, and Arun Kumar Mittapelly. “AI-Driven Lead Scoring in Salesforce: Using Machine Learning Models to Prioritize High-Value Leads and Optimize Conversion Rates”. International Journal of Emerging Trends in Computer Science and Information Technology, vol. 5, no. 2, June 2024, pp. 63-72

[34] Paidy, Pavan. “Scaling Threat Modeling Effectively in Agile DevSecOps”. American Journal of Data Science and Artificial Intelligence Innovations, vol. 1, Oct. 2021, pp. 556-77

[35] Irshad, M. "Exploring LLMS, A Systematic Review with SWOT Analysis." J Artif Intell Mach Learn & Data Sci 2024 2.4: 1749-1766.

[36] Bustos, Juan Pablo, and Luis Lopez Soria. Generative AI Application Integration Patterns: Integrate large language models into your applications. Packt Publishing Ltd, 2024.

[37] Kodi, D. (2024). “Automating Software Engineering Workflows: Integrating Scripting and Coding in the Development Lifecycle “. Journal of Computational Analysis and Applications (JoCAAA), 33(4), 635–652.

Published

2025-01-17

Issue

Section

Articles

How to Cite

1.
Arugula B. Prompt Engineering for LLMs: Real-World Applications in Banking and Ecommerce. IJAIDSML [Internet]. 2025 Jan. 17 [cited 2025 Oct. 11];6(1):115-23. Available from: https://ijaidsml.org/index.php/ijaidsml/article/view/149