From Data to Decisions: Harnessing AI and Analytics

Authors

  • Hemalatha Naga Himabindu Data Scientist, USA. Author

DOI:

https://doi.org/10.63282/3050-9262.IJAIDSML-V4I3P109

Keywords:

Data-driven decision making, Artificial Intelligence (AI), Analytics, Predictive analytics, Data science, Machine learning, Business intelligence, Decision support systems, Data insights, Data-to-decision pipeline

Abstract

Challenges of the increased volume of data and their inherent complexity are being experienced across industries and even countries at the same time. With such prospects, the opportunities to utilize artificial intelligence (AI) and advanced analytics to improve decision-making become unprecedented. This paper presents a general framework that transforms raw data into actionable knowledge, which involves machine learning models, statistical inference, and explainable AI. Using recent developments in AI-enabled analytics and decision support, the study makes use of existing cross-sector literature. It shows a reproducible approach to constructing a synthetic, cross-sector dataset including economic, environmental, health, and social performance indicators. Predictive and prescriptive analytic pipelines have been constructed, and their performance was compared with standard evaluative measures by using different algorithms. Explainability practices and feature importance were implemented to increase transparency and confidence of the stakeholders in the AI-generated recommendations. Experiments indicate that the suggested framework is entirely capable of making interpretable and high-precision forecasts and flexible judgment assistance in various ways. Additional contributions of the study are a generalized approach that can be implemented in various industries, empirical evidence introduced by representative real-world datasets, and open source code to ensure complete reproducibility. Such results add to the promise of AI and analytics as an amenity between data and informed, honest decision-making in sophisticated and multi-domain landscapes

References

[1] G. P. Selvarajan, “Harnessing AI-Driven Data Mining for Predictive Insights: A Framework for Enhancing Decision-Making in Dynamic Data Environments,” International Journal of Creative Research Thoughts, vol. 9, no. 6, pp. 227–235, Jun. 2021.

[2] Ramadugu, R. Laxman doddipatla.(2022). EMERGING TRENDS IN FINTECH: HOW TECHNOLOGY IS RESHAPING THE GLOBAL FINANCIAL LANDSCAPE. Journal of Population Therapeutics and Clinical Pharmacology, 29(02), 573-580.

[3] O. Oluoha, A. Odeshina, O. Reis, and F. Okpeke, “Optimizing business decision-making with advanced data analytics techniques,” Iconic Research and Engineering Journals, vol. 5, no. 8, pp. 89–96, Aug. 2022.

[4] M. Giuffrè and D. L. Shung, “Harnessing the power of synthetic data in healthcare: Innovation, application, and privacy,” NPJ Digital Medicine, vol. 6, no. 1, pp. 1–9, Jan. 2023.

[5] S. Shamim, J. Zeng, S. M. Shariq, and Z. Khan, “Role of big data management in enhancing big data decision-making capability and quality among Chinese firms: A dynamic capabilities view,” Information and Management, vol. 56, no. 8, p. 103207, Dec. 2019.

[6] U. F. Ikwuanusi, C. Azubuike, C. S. Odionu, and A. K. Sule, “Leveraging AI to address resource allocation challenges in academic and research libraries,” IRE Journals, vol. 6, no. 12, pp. 123–130, Dec. 2022.

[7] N. Rane, “Role and challenges of ChatGPT and similar generative artificial intelligence in business management,” SSRN Electronic Journal, pp. 1–16, Mar. 2023.

[8] K. Vassakis, E. Petrakis, and I. Kopanakis, “Big data analytics: Applications, prospects and challenges,” in Mobile Big Data: A Roadmap from Models to Technologies, Cham: Springer, 2017, pp. 3–20.

[9] M. Andronie, G. Lăzăroiu, M. Iatagan, and C. Uță, “Artificial intelligence-based decision-making algorithms, internet of things sensing networks, and deep learning-assisted smart process management in cyber-physical production systems,” Electronics, vol. 10, no. 14, p. 1711, Jul. 2021.

[10] B Schmitt, M. (2022) – Automated machine learning: AI-driven decision making in business analytics Explores how AutoML (specifically H2O AutoML) can simplify machine learning adoption in business analytics, enabling non-experts to build reliable models nearly matching manually tuned ones.

[11] N. Tantalaki, S. Souravlas, and M. Roumeliotis, “Data-driven decision making in precision agriculture: The rise of big data in agricultural systems,” Journal of Agricultural and Food Information, vol. 20, no. 4, pp. 344–380, Oct. 2019.

[12] J. Bharadiya, “The impact of artificial intelligence on business processes,” European Journal of Technology, vol. 3, no. 1, pp. 15–22, Jan. 2023.

[13] A. Adewuyi, T. J. Oladuji, A. Ajuwon, and O. Onifade, “A conceptual framework for predictive modeling in financial services: Applying AI to forecast market trends and business success,” IRE Journals, vol. 4, no. 10, pp. 35–42, Oct. 2021.

[14] A. Ahmad and A. H. P. K. Putra, “Unveiling the synergy: Exploring the intersection of artificial intelligence, digital management information systems, and marketing management in a qualitative perspective,” International Journal of Artificial Intelligence Research, vol. 7, no. 1, pp. 66–75, Jan. 2023.

[15] K. Schildkamp, “Data-based decision-making for school improvement: Research insights and gaps,” Educational Research, vol. 61, no. 3, pp. 257–273, Jul. 2019.

[16] Forbes, J. Elliot (2021) – The State of AI Decision Making From a survey of ~1,000 decision-makers, concludes that AI adoption (especially ML, computer vision, NLP) is growing, but barriers remain in data readiness, trust, security, and reliance on external partners.

[17] K. Schildkamp, C. Poortman, H. Luyten, and L. Ebbeler, “Factors promoting and hindering data-based decision making in schools,” School Effectiveness and School Improvement, vol. 28, no. 2, pp. 242–258, Apr. 2017.

[18] J. Sheng, J. Amankwah‐Amoah, and N. K. Khan, “COVID‐19 pandemic in the new era of big data analytics: Methodological innovations and future research directions,” British Journal of Management, vol. 32, no. 4, pp. 1164–1183, Oct. 2021.

[19] S. Zeadally, E. Adi, Z. Baig, and I. A. Khan, “Harnessing artificial intelligence capabilities to improve cybersecurity,” IEEE Access, vol. 8, pp. 23890–23904, 2020.

[20] Y. E. Rachmad, “Risk analytics: Data-driven insights for proactive decision making,” The United Nations and The ASEAN Secretariat, 2012.

[21] C. R. Nwangele, A. Adewuyi, and O. Onifade, “Advances in sustainable investment models: Leveraging AI for social impact projects in Africa,” International Multidisciplinary Journal, vol. 5, no. 4, pp. 112–120, Dec. 2021.

[22] N. Rane, “Enhancing customer loyalty through Artificial Intelligence (AI), Internet of Things (IoT), and Big Data technologies: Improving customer satisfaction, engagement and retention,” SSRN Electronic Journal, pp. 1–17, May 2023.

[23] S. E. Dilsizian and E. L. Siegel, “Artificial intelligence in medicine and cardiac imaging: Harnessing big data and advanced computing to provide personalized medical diagnosis and treatment,” Current Cardiology Reports, vol. 16, no. 1, pp. 1–8, Jan. 2014.

[24] T. A. Victoire, A. Karunamurthy, S. Sandhiya, and P. V. Mohan, “Leveraging artificial intelligence for enhancing agricultural productivity and sustainability,” International Journal of Advanced Research in Science, Communication and Technology, vol. 3, no. 1, pp. 89–97, Jan. 2023.

[25] M. Zaki, “Digital transformation: Harnessing digital technologies for the next generation of services,” Journal of Services Marketing, vol. 33, no. 4, pp. 429–435, Jun. 2019.

[26] C. Feijóo, Y. Kwon, J. M. Bauer, E. Bohlin, B. Howell, M. Jain, and J. Whalley, “Harnessing artificial intelligence (AI) to increase wellbeing for all: The case for a new technology diplomacy,” Telecommunications Policy, vol. 44, no. 6, p. 101988, Jul. 2020.

[27] VentureBeat (2022) – AI use cases: analytics driving decisions Survey results show 77% of respondents use business analytics for augmented decision-making; analytics adoption improves decision speed and confidence across various business functions.

[28] A. P. Balcerzak, E. Nica, E. Rogalska, and M. Poliak, “Blockchain technology and smart contracts in decentralized governance systems,” Administrative Sciences, vol. 12, no. 4, p. 171, Nov. 2022.

[29] J. Dastin, “Amazon scraps secret AI recruiting tool that showed bias against women,” in Ethics of Data and Analytics, New York, NY, USA: Routledge, 2022, pp. 298–300.

[30] F. Miao and W. Holmes, AI and Education: A Guidance for Policymakers. Paris, France: UNESCO, 2021.

[31] P. K. Maroju, "Empowering Data-Driven Decision Making: The Role of Self-Service Analytics and Data Analysts in Modern Organization Strategies," International Journal of Innovations in Applied Science and Engineering (IJIASE), vol. 7, Aug. 2021.

Published

2023-10-30

Issue

Section

Articles

How to Cite

1.
Himabindu HN. From Data to Decisions: Harnessing AI and Analytics. IJAIDSML [Internet]. 2023 Oct. 30 [cited 2025 Sep. 15];4(3):76-84. Available from: https://ijaidsml.org/index.php/ijaidsml/article/view/226